Ivan
Flecha

Built a provocative sales culture anchored on the SPICED framework and the Challenger mindset. Outcompeted rival salesforces and achieved supremacy of sales speech. Constructed a living sales playbook, graduating the best sales pros and attracting top enterprise talent. Organized Land, Expand, and Farming activities. Architected a R$ 50 M yearly revenue organization.

Ensured leaders had the tools to generate demand and revenue with minimal effort and maximum intelligence. Drove a 600% increase in revenue through streamlined processes and strategic initiatives. Counselled sales culture, hiring, and development decisions to make the revenue org flourish.

Mentored marketing agencies to scale their client reach effectively, leading to major revenue growth. Designed and implemented tailored sales strategies for each agency. Fostered a culture of excellence and continuous improvement among sales teams.

Consulted on B2B Demand Generation Funnels and executed Sales Playbooks, driving measurable revenue growth. Helped clients reach their first R$ 1 M and R$ 15 M revenue milestones. Provided strategic coaching to enhance sales processes and accelerate market penetration.

Closed the first customer before any success cases existed. Built the sales deck, process, and speech from scratch while discovering how to sell into cybersecurity teams. Reached R$ 1.4 M ARR and a R$ 12 M pipeline in 10 months.

Trained sales managers and reps across Brazil to sell with intent and discipline. Worked with 50+ sales managers to make their teams faster, sharper, and truly Agile. Designed and deployed Sales Engagement Automations for 25+ companies. Trained 100+ Hunters and Closers to qualify harder, listen better, and win with purpose.

Built the company's first ICP, CRM, and Go-to-Market Plan. Prospected 1,000+ new accounts and reactivated 600+ cold customers to validate ICP. Automated lead nurturing, connected marketing data across systems, and ranked website SEO for B2G terms. Segmented the commercial process between SDRs, MDRs, and AEs, improving clarity and flow.

Learned the science of sales engagement and best practices in prospection and revenue ops. Supported companies in achieving growth through structured, data-driven outreach.

Wrote SEO-optimized digital marketing content for companies around the world via Fiverr.

Managed hundreds of judicial proceedings without missing deadlines. Renewed multi-million Real loans, ensuring creditor banks were properly protected.

Assisted the Urban Sanitation Superintendent in contract analysis and modernization projects. Oversaw infrastructure and operational data for waste management in Belo Horizonte.